During my time at Ensemble, I was tasked with rebranding Virginia White’s fabric and furniture company. The design team explored three distinct directions, with mine focusing on a modernist and ambiguous approach. I chose to refresh the playful dog already featured in Virginia’s branding, incorporating it alongside a clean Sans Serif typography. The color palette was designed to be adaptable, changing to match the fabric or furniture, allowing each piece’s unique story to shine. To maintain a cohesive look, all elements were either centered or angled, mirroring the simplicity and playful nature of the logo.
INDIVIDUAL PROJECT
Brand Strategy & Identity Design, Visual Communication, Modernist Design, Art Direction, Typography