Me and 3 other designers worked as a group on a live brief to create a promotional video for The Good Food Co-op, with the aim of drawing in new customers. What we liked about The Good Food Co-op is how it is a community lead project and how it is run by volunteers so we made this the focus of the video. We wanted potential customers to personally connect with the organisation and understand the ethos of the co-op. We used a mixture of stop-motion animation and illustrated animation to emphasize the healthy, fun, and fresh qualities of the fruit and veg boxes.
GROUP PROJECT
Stopmotion Animation, Video Editing, Sound Effects, Illustration, Social Impact & Storytelling, Ad Posters.
DESIGNERS:
Hajer Merza, Lucy Rawlinson, Poppy Cornborough, Ellie Bull.