As Co-Lead Designer for the Northern Design Festival, I am responsible for overseeing the social media design and aesthetic. My role is to capture NDF’s essence through the design elements. This alternates from promoting small buildup events through campaigns, to announcement posts, to even print design should the event need it.
NDF2025 Advisory Board Announcement Campaign:
Aim:
Design:
Analytics:
Team: Motion by Jack Gill, Design By Hajer Merza
--------TO DO: motion work
Portfolio Review X Design Journey’s Social Campaign:
Aim:
Design:
Analytics
Team: Designers Hajer Merza Antonia Arbova, Copywriters Louise Moore, Jasmine Shah
--------TO DO: Flats, event pictures (camera), re-design promo posts myself
NDF ‘Xmas Calendar 2024 Campaign:
Aim: create an engaging 12-day Christmas Advent Calendar themed around design, to increase engagement.
Design: I went with a modern and contemporary ..........
Analytics:
Team: Designers Hajer Merza, Copywriters Jasmine Shah and Louise Moore
-------- TO DO: spreads of work (black background)
Artivism: Creativity for Change Campaign:
Aim:
Design:
Team: Motion by Jack Gill, Design Self-Led
--------TO DO: motion work only
NDF X Factory Academy X Fuse Spring Social 2025 Campaign:
Aim:
Design:
Analytics:
Team: Illustrations by Ana Jesus, Design by myself & Thomas Steeles
--------TO DO: event pictures of event itself + print materials (camera) , postcards, design itself,
Publication and layout design, Book Arts, Studio Photography, Promotional Video, Collaborative Outcome.
NDF 2025 Content Creation Team:
Co Design Lead: Hajer Merza
Designers:Thomas Steeles
Copywriter: Jasmine Shah
Content Creator: Louise Moore