At Northern Design Festival, we pride ourselves on being able to provide an open, honest, and supportive community. That’s why for the 2nd edition of the Northern Design Festival, we chose the theme: Transparency. At NDF, we aim to break down barriers by encouraging the sharing of experiences. By making them visible, we hope to normalise struggles, foster understanding, and unite through shared experiences.
To complement this year’s theme, the visual identity revolves around a “highlight” device, designed to illuminate important stories and experiences. Having a flexible and dynamic design identity, with a systematic use of colours and a sans serif type choice, easily transferable across various mediums, was essential for teamwork. We applied the identity through promotional campaigns for the festival on social media as a start, and further crossing into print material, lanyard design, posters, stickers, totes, etc. Picture Credits: Tom Grattan, Callum Lea, Le Anh Tran
GROUP PROJECT - LIVE brief
Visual Identity Design, Social Media Campaign Design, Exhibition & Experiential Design, Print Design, Brand Strategy.
DESIGN TEAM
Lead Designers: Antonia Arbova, Hajer Merza, Le Anh Tran
Designers: Gracie Hopkinson, Jessica Preston, Ruby Phillips
Content Designer: Thomas Steeles
Motion Designer: Jack Gill