As Co-Lead Designer for the Northern Design Festival, I am responsible for overseeing the social media design and aesthetic. My role is to capture NDF’s essence through the design elements. This alternates from promoting small buildup events through campaigns, to announcement posts, to even print design should the event need it.
This campaign’s aim was to promote the newly selected AB members in an engaging way on the NDF social media. The design approach was deliberate to challenge myself to try a new style by combining 2 separate style typefaces whilst emphasising a fold device to communicate the richness of knowledge that each advisory board member provides to NDF, helping shape the festival.
ANALYTICS: +148 % increase in profile visits from month prior, 200% increase in external link taps, nearly 8000 accounts reached.
GROUP PROJECT
Layout design, Social Media Design, Marketing Campaign, Typography, Typesetting, Motion Design.
SOCIAL MEDIA TEAM
Design Lead - Hajer Merza, Antonia Arbova
Copywriter - Jasmine Shah
Motion Design - Jack Gill